This chapter focuses on the revolution that is changing the World Wide Web, electronic commerce, and business in general. Web 2.0 is the term used to describe the wave of change in business models and in Web site functionality that has transformed the online landscape. Social software can help to harness the wisdom of the crowd by leveraging the collective intelligence of large groups of people. Moreover, Blogs, made up of chronological entries that comment on virtually any topic of interest to the author, are widely used by individuals and organizations to communicate with internal and external stakeholders.Web 2.0 applications can be an important enabler for organizations. However, organizations categorize Internet bookmarks, which can be helpful in organizational knowledge management efforts. These and other technologies have enabled Web-based collaboration tools such as Google Apps or Microsoft SharePoint as well as content management systems. The reach of social networks is also used by business organizations to market their products or services through viral marketing.
mis class 2016 